:root{--fresh-navy:#152238;--fresh-gold:#bd9447;--fresh-slate:#526170;--fresh-cream:#f8f4ec;--fresh-white:#fff;--fresh-line:#d9d2c6}
.fresh-campaign{background:var(--fresh-white);color:var(--fresh-navy);font-family:Arial,Helvetica,sans-serif}
.fresh-campaign *{box-sizing:border-box}
.fresh-campaign .fresh-shell{width:min(calc(100% - 48px),1360px);margin-inline:auto}
.fresh-campaign .fresh-narrow{width:min(calc(100% - 48px),980px);margin-inline:auto}
.fresh-section{padding:48px 0 54px}
.fresh-proof,.fresh-mistake-section{scroll-margin-top:110px}
.fresh-centered{text-align:center}
.fresh-kicker{margin:0 0 14px;color:var(--fresh-gold);font:700 15px/1.25 Arial,Helvetica,sans-serif;letter-spacing:.14em;text-transform:uppercase}
.fresh-campaign h1,.fresh-campaign h2,.fresh-campaign h3,.fresh-campaign .fresh-serif-emphasis{font-family:Georgia,'Times New Roman',serif}
.fresh-campaign h1,.fresh-campaign h2,.fresh-campaign h3,.fresh-campaign p{overflow-wrap:break-word}
.fresh-campaign h1{margin:0;font-size:clamp(48px,3.65vw,56px);line-height:1.08;letter-spacing:-.025em}
.fresh-campaign h1 span,.fresh-campaign h2 span{display:block}
.fresh-campaign h2{margin:0;font-size:clamp(42px,3.35vw,52px);line-height:1.1;letter-spacing:-.018em}
.fresh-gold{color:var(--fresh-gold)!important}
.fresh-lead{max-width:620px;margin:22px 0 0;color:var(--fresh-slate);font-size:20px;line-height:1.55}
.fresh-actions{display:flex;align-items:center;gap:12px;flex-wrap:wrap;margin-top:28px}
.fresh-actions.is-centered{justify-content:center}
.fresh-campaign .btn{min-height:48px;padding:13px 24px;border-radius:999px;font-weight:700;text-decoration:none}
.fresh-btn-outline{border:1px solid var(--fresh-navy);background:transparent;color:var(--fresh-navy)}
.fresh-btn-outline:hover,.fresh-btn-outline:focus-visible{background:var(--fresh-navy);color:#fff}
.fresh-btn-outline.is-light{border-color:rgba(255,255,255,.72);color:#fff}
.fresh-btn-outline.is-light:hover,.fresh-btn-outline.is-light:focus-visible{background:#fff;color:var(--fresh-navy)}
.fresh-campaign img{display:block;width:100%;height:auto;max-width:100%;background:#eee8df}
.fresh-media-placeholder{display:grid;min-height:220px;place-items:center;border:1px dashed #b9b0a2;background:#f1ece3;color:var(--fresh-slate);text-align:center}
.fresh-photo-frame{display:grid;aspect-ratio:4/3;place-items:center;overflow:hidden}
.fresh-photo-frame img{width:100%;height:100%;object-fit:contain}
.fresh-photo-frame .fresh-media-placeholder{width:100%;height:100%;min-height:0}
.fresh-visually-hidden{position:absolute!important;width:1px!important;height:1px!important;padding:0!important;margin:-1px!important;overflow:hidden!important;clip:rect(0,0,0,0)!important;white-space:nowrap!important;border:0!important}

/* Page #1: a new four-section sales argument. */
.fresh-why-hero{padding:48px 0 54px;background:#fff}
.fresh-why-hero-grid{display:grid;grid-template-columns:minmax(0,2fr) minmax(0,3fr);gap:44px;align-items:center}
.fresh-hero-compare{display:grid;grid-template-columns:1fr 1fr;gap:18px;position:relative;align-items:start}
.fresh-hero-compare:after{content:"";position:absolute;inset:0 auto 0 50%;width:1px;background:var(--fresh-line);transform:translateX(-.5px)}
.fresh-hero-lane{display:grid;min-width:0;grid-template-rows:50px auto minmax(2.34em,auto);align-content:start}
.fresh-hero-lane header{display:grid;min-height:50px;align-content:start;gap:2px;margin-bottom:10px}
.fresh-hero-lane header strong{font:700 30px/1 Georgia,'Times New Roman',serif}
.fresh-hero-lane header span,.fresh-gallery-heading span{color:var(--fresh-slate);font:700 15px/1.35 Arial,Helvetica,sans-serif;letter-spacing:.07em;text-transform:uppercase}
.fresh-hero-lane.is-them header strong,.fresh-hero-lane.is-them>p{color:var(--fresh-gold)}
.fresh-hero-lane.is-us header strong,.fresh-hero-lane.is-us>p{color:var(--fresh-navy)}
.fresh-hero-photo{display:grid;width:100%;aspect-ratio:3/2;overflow:hidden;place-items:center;background:var(--fresh-cream)}
.fresh-hero-photo img{width:100%;height:100%;object-fit:cover;object-position:center}
.fresh-hero-photo .fresh-media-placeholder{width:100%;height:100%;min-height:0}
.fresh-hero-lane>p{margin:13px 0 0;font:700 clamp(22px,1.8vw,29px)/1.17 Georgia,'Times New Roman',serif}
.fresh-proof{padding:54px 0 42px;background:var(--fresh-cream)}
.fresh-proof-intro{width:min(100%,900px);margin:0 auto 28px}
.fresh-proof-claim{color:var(--fresh-gold);font-size:clamp(42px,3.3vw,52px);line-height:1.18;letter-spacing:-.012em}
.fresh-proof-claim span{display:block}
.fresh-proof-claim span+span{margin-top:.08em}
.fresh-proof-intro h3{margin:16px 0 0;font-size:clamp(43px,3.5vw,54px);line-height:1.1}
.fresh-proof-intro>p{width:min(100%,860px);margin:18px auto 0;color:var(--fresh-slate);font-size:20px;line-height:1.55}
.fresh-serif-emphasis{display:block;margin-top:18px;color:var(--fresh-gold);font-size:30px;line-height:1.2;font-weight:700}
.fresh-gallery-heading{display:flex;align-items:baseline;gap:12px;margin-bottom:14px}
.fresh-gallery-heading strong{font:700 32px/1 Georgia,'Times New Roman',serif}
.fresh-gallery-heading.is-them strong{color:var(--fresh-gold)}
.fresh-gallery-heading.is-us strong{color:var(--fresh-navy)}
.fresh-wall{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:14px;align-items:stretch}
.fresh-wall .fresh-photo-frame{width:100%;aspect-ratio:4/3}
.fresh-wall .fresh-photo-frame img,.fresh-better-grid .fresh-photo-frame img{object-fit:cover;object-position:center}
.fresh-proof .fresh-photo-frame,.fresh-proof .fresh-wall img,.fresh-proof .fresh-wall .fresh-media-placeholder{background:var(--fresh-cream)}
.fresh-rsp-proof .fresh-photo-frame,.fresh-rsp-proof .fresh-wall img,.fresh-rsp-proof .fresh-wall .fresh-media-placeholder{background:#fff}
.fresh-generic-payoff{margin-top:24px}
.fresh-generic-payoff p{display:block;margin:0;color:var(--fresh-gold);font:700 clamp(30px,2.45vw,38px)/1.18 Georgia,'Times New Roman',serif}
.fresh-rsp-proof{padding:44px 0 48px;background:#fff}
.fresh-rsp-intro{margin:0 auto 26px}
.fresh-rsp-proof .fresh-gallery-heading{margin-top:0}
.fresh-rsp-payoff{display:grid;gap:4px;margin:24px 0 0;text-align:center;font:700 clamp(34px,2.7vw,42px)/1.15 Georgia,'Times New Roman',serif}
.fresh-rsp-payoff span{display:block}
.fresh-system{padding:58px 0;background:var(--fresh-navy);color:#fff}
.fresh-system .fresh-shell{width:min(calc(100% - 48px),1440px)}
.fresh-system-intro{margin:0 0 20px;color:var(--fresh-gold);font:700 clamp(28px,2.05vw,32px)/1.18 Georgia,'Times New Roman',serif}
.fresh-system-heading{width:min(100%,1360px);margin-inline:auto!important;font-size:clamp(44px,3.05vw,48px)!important;line-height:1.12!important;text-wrap:balance}
.fresh-system-heading .is-white{color:#fff}
.fresh-system-heading span+span{margin-top:12px}
.fresh-system-body{width:min(100%,1160px);margin:30px auto 0;color:#f6f1e8;font:italic 400 clamp(29px,2.1vw,32px)/1.45 Georgia,'Times New Roman',serif;text-wrap:balance}
.fresh-system-proof{margin:28px 0 0;color:#e5c67f;font-size:18px;line-height:1.6;font-weight:700}
.fresh-system-goal{display:grid;gap:7px;margin-top:30px;font:700 clamp(32px,2.3vw,36px)/1.18 Georgia,'Times New Roman',serif}
.fresh-system-goal em{font-weight:400;color:#fff}
.fresh-system-goal strong{color:var(--fresh-gold)}
.fresh-system-tertiary{box-sizing:border-box;display:inline-flex;align-items:center;justify-content:center;margin-top:30px;padding:14px 28px;border:2px solid #e53935;border-radius:999px;background:#e53935;color:#fff;font:700 clamp(19px,1.45vw,20px)/1.3 Georgia,'Times New Roman',serif;text-align:center;text-decoration:none;transition:background-color .2s ease,color .2s ease,border-color .2s ease}
.fresh-system-tertiary:hover,.fresh-system-tertiary:focus-visible{border-color:#c62828;background:#c62828;color:#fff}

/* Page #2: five fast sections with no overlaid copy. */
.fresh-mistakes-hero{padding:50px 0 52px;background:#fff}
.fresh-mistakes-hero-grid{display:grid;grid-template-columns:minmax(0,60fr) minmax(0,40fr);gap:48px;align-items:start}
.fresh-mistakes-hero h1{font-size:clamp(48px,3.75vw,58px)}
.fresh-mistake-carousel{min-width:0;touch-action:pan-y}
.fresh-carousel-stage{width:100%}
.fresh-carousel-slide{margin:0}
.fresh-carousel-slide[hidden]{display:none!important}
.fresh-carousel-media{position:relative;display:grid;width:100%;aspect-ratio:4/3;place-items:center;overflow:visible;background:var(--fresh-cream)}
.fresh-carousel-media img{width:100%;height:100%;object-fit:contain;background:var(--fresh-cream)}
.fresh-carousel-media .fresh-media-placeholder{width:100%;height:100%;min-height:0}
.fresh-carousel-slide figcaption{display:grid;gap:5px;margin:0 0 16px;color:var(--fresh-navy);text-align:left}
.fresh-carousel-slide figcaption strong{font:700 clamp(30px,2.15vw,34px)/1.2 Georgia,'Times New Roman',serif}
.fresh-carousel-slide figcaption span{color:var(--fresh-slate);font:400 clamp(18px,1.3vw,20px)/1.45 Arial,Helvetica,sans-serif}
.fresh-carousel-controls{display:flex;align-items:center;justify-content:center;margin-top:14px}
.fresh-carousel-arrow{position:absolute;top:50%;z-index:3;display:grid;width:40px;height:40px;padding:0;place-items:center;border:1px solid rgba(255,255,255,.72);border-radius:50%;background:rgba(21,34,56,.88);box-shadow:0 4px 13px rgba(10,22,39,.24);color:#fff;font-size:21px;line-height:1;cursor:pointer;backdrop-filter:blur(4px)}
.fresh-carousel-arrow.is-previous{left:0;transform:translate(-50%,-50%)}
.fresh-carousel-arrow.is-next{right:0;transform:translate(50%,-50%)}
.fresh-carousel-arrow:hover,.fresh-carousel-arrow:focus-visible{border-color:#fff;background:var(--fresh-gold);color:#fff;outline:3px solid rgba(255,255,255,.88);outline-offset:2px}
.fresh-carousel-dots{display:flex;align-items:center;gap:10px}
.fresh-carousel-dots button{width:10px;height:10px;padding:0;border:0;border-radius:50%;background:#c8c1b5;cursor:pointer}
.fresh-carousel-dots button[aria-current="true"]{background:var(--fresh-gold);box-shadow:0 0 0 3px rgba(189,148,71,.18)}
.fresh-carousel-proof{margin:20px 0 0;color:var(--fresh-gold);font:700 clamp(30px,2.2vw,34px)/1.2 Georgia,'Times New Roman',serif;text-align:center}
.fresh-mistake-section{padding:48px 0 54px;background:var(--fresh-cream)}
.fresh-section-heading{max-width:900px;margin-bottom:26px}
.fresh-section-heading h2{font-size:clamp(42px,3.4vw,54px)}
.fresh-mistake-section .fresh-section-heading{max-width:920px}
.fresh-mistake-section .fresh-section-heading h2{line-height:1.22;text-wrap:balance}
.fresh-section-heading>p:not(.fresh-kicker){margin:18px auto 0;color:var(--fresh-slate);font-size:20px;line-height:1.55}
.fresh-mistake-grid{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));grid-auto-rows:1fr;gap:20px;align-items:stretch}
.fresh-mistake-grid article{display:flex;height:100%;flex-direction:column;border:1px solid #ded7cc;background:#fff}
.fresh-mistake-grid article{grid-column:span 2}
.fresh-mistake-grid article:nth-child(4){grid-column:2/span 2}
.fresh-mistake-grid article:nth-child(5){grid-column:4/span 2}
.fresh-mistake-grid .fresh-photo-frame,.fresh-mistake-grid img,.fresh-mistake-grid .fresh-media-placeholder{background:#fff}
.fresh-mistake-grid article>div:last-child{display:flex;flex:1;flex-direction:column;padding:18px 19px 20px}
.fresh-mistake-grid h3{min-height:2.3em;margin:0;font-size:clamp(23px,1.7vw,27px);line-height:1.15}
.fresh-mistake-grid p{margin:11px 0 0;color:var(--fresh-slate);font-size:17px;line-height:1.5}
.fresh-continuity{padding:50px 0 54px;background:#fff}
.fresh-continuity .fresh-section-heading{margin-inline:auto}
.fresh-continuity-pair{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:24px}
.fresh-continuity-pair figure{margin:0}
.fresh-continuity-pair{align-items:start}
.fresh-continuity-pair .fresh-media-placeholder{aspect-ratio:4/3}
.fresh-continuity-pair figcaption{margin-top:10px;color:var(--fresh-slate);font-size:14px;font-weight:800;letter-spacing:.1em}
.fresh-mobile-watch{display:none}
.fresh-continuity-copy{width:min(100%,920px);margin:22px auto 0}
.fresh-continuity-copy .fresh-serif-emphasis{font-style:italic;font-weight:400;font-size:clamp(27px,2.1vw,32px)}
.fresh-continuity-copy>p:not(.fresh-serif-emphasis){margin:16px 0 0;font-size:20px;line-height:1.5}
.fresh-continuity-copy>strong{display:block;margin-top:9px;color:var(--fresh-gold);font-size:18px;line-height:1.45}
.fresh-better{padding:56px 0 60px;background:var(--fresh-cream)}
.fresh-better .fresh-section-heading{max-width:1100px;margin-inline:auto}
.fresh-better .fresh-kicker{font-size:18px}
.fresh-better .fresh-section-heading h2{font-size:clamp(50px,3.65vw,56px);line-height:1.1;text-wrap:balance}
.fresh-better .fresh-section-heading h2 span+span{margin-top:5px}
.fresh-better .fresh-section-heading h2 span:last-child{color:var(--fresh-gold)}
.fresh-better-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;margin-top:28px;align-items:stretch}
.fresh-better-grid .fresh-photo-frame,.fresh-better-grid img,.fresh-better-grid .fresh-media-placeholder{background:var(--fresh-cream)}
.fresh-better-close{margin-top:24px}
.fresh-better-close p{width:min(100%,1050px);margin:0 auto;font:700 clamp(30px,2.2vw,34px)/1.3 Georgia,'Times New Roman',serif;text-wrap:balance}
.fresh-better-close p span{display:block}
.fresh-better-close p span+span{margin-top:8px}
.fresh-better-close .btn{margin-top:22px;padding:15px 28px;font-size:18px}
.fresh-final{padding:70px 0 74px;background:var(--fresh-navy);color:#fff}
.fresh-final .fresh-kicker{font-size:18px}
.fresh-final h2{width:min(100%,1050px);margin-inline:auto;color:#fff;font-size:clamp(54px,3.9vw,60px);line-height:1.1;text-wrap:balance}
.fresh-final .btn{padding:15px 29px;font-size:18px}

@media(min-width:1100px){
  .fresh-system-heading span,.fresh-better-close p span{white-space:nowrap}
}

@media(max-width:980px){
  .fresh-campaign .fresh-shell,.fresh-campaign .fresh-narrow{width:min(calc(100% - 36px),900px)}
  .fresh-why-hero-grid,.fresh-mistakes-hero-grid{grid-template-columns:1fr;gap:34px}
  .fresh-hero-copy{max-width:800px}
  .fresh-mistakes-hero .fresh-hero-copy{order:1}
  .fresh-mistake-carousel{max-width:800px;order:2}
  .fresh-carousel-arrow{width:36px;height:36px;font-size:19px}
  .fresh-carousel-arrow.is-previous{left:8px;transform:translateY(-50%)}
  .fresh-carousel-arrow.is-next{right:8px;transform:translateY(-50%)}
  .fresh-mistake-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .fresh-mistake-grid article,.fresh-mistake-grid article:nth-child(4),.fresh-mistake-grid article:nth-child(5){grid-column:auto}
}
@media(max-width:640px){
  .fresh-campaign .fresh-shell,.fresh-campaign .fresh-narrow{width:min(calc(100% - 28px),520px)}
  .fresh-section{padding:38px 0 42px}
  .fresh-kicker{font-size:14px}
  .fresh-campaign h1{font-size:clamp(38px,10.2vw,42px);line-height:1.1}
  .fresh-campaign h2,.fresh-proof-claim,.fresh-proof-intro h3,.fresh-mistakes-hero h1,.fresh-section-heading h2{font-size:clamp(36px,9.8vw,40px);line-height:1.1}
  .fresh-lead,.fresh-proof-intro>p,.fresh-section-heading>p:not(.fresh-kicker),.fresh-continuity-copy>p:not(.fresh-serif-emphasis){font-size:18px}
  .fresh-actions{align-items:stretch;flex-direction:column}
  .fresh-actions .btn{text-align:center}
  .fresh-system-tertiary{width:100%;padding:13px 20px;font-size:19px}
  .fresh-why-hero,.fresh-mistakes-hero{padding:38px 0 42px}
  .fresh-why-hero-grid,.fresh-mistakes-hero-grid{gap:30px}
  .fresh-hero-compare{grid-template-columns:1fr;gap:24px}
  .fresh-hero-compare:after{display:none}
  .fresh-hero-lane header strong{font-size:28px}
  .fresh-hero-lane>p{font-size:24px}
  .fresh-proof{padding:40px 0}
  .fresh-proof-intro{margin-bottom:26px}
  .fresh-serif-emphasis{font-size:26px}
  .fresh-gallery-heading strong{font-size:29px}
  .fresh-wall{grid-template-columns:repeat(2,minmax(0,1fr));gap:10px}
  .fresh-generic-payoff p{font-size:30px}
  .fresh-rsp-proof{padding:38px 0 42px}
  .fresh-rsp-payoff{font-size:32px}
  .fresh-system{padding:44px 0}
  .fresh-system-intro{font-size:28px}
  .fresh-system-heading{font-size:clamp(36px,9.8vw,40px)!important}
  .fresh-system-body{font-size:24px;line-height:1.48}
  .fresh-system-proof{font-size:18px}
  .fresh-system-goal{font-size:27px}
  .fresh-carousel-slide figcaption{margin-bottom:16px}
  .fresh-carousel-controls{margin-top:13px}
  .fresh-carousel-proof{font-size:28px}
  .fresh-mistake-section{padding:38px 0 42px}
  .fresh-mistake-grid{grid-template-columns:1fr;gap:18px}
  .fresh-mistake-grid{grid-auto-rows:auto}
  .fresh-mistake-grid article{height:auto}
  .fresh-mistake-grid h3{font-size:26px}
  .fresh-mistake-grid h3{min-height:0}
  .fresh-mistake-grid p{font-size:18px}
  .fresh-continuity{padding:40px 0 44px}
  .fresh-continuity-pair{grid-template-columns:1fr;gap:12px}
  .fresh-mobile-watch{display:block;margin:4px 0;color:var(--fresh-gold);font:700 18px/1.35 Georgia,'Times New Roman',serif}
  .fresh-continuity-copy .fresh-serif-emphasis{font-size:27px}
  .fresh-better{padding:44px 0 48px}
  .fresh-better .fresh-kicker{font-size:15px}
  .fresh-better .fresh-section-heading h2{font-size:clamp(36px,9.8vw,40px)}
  .fresh-better-grid{grid-template-columns:1fr;gap:14px}
  .fresh-better-close p{font-size:28px}
  .fresh-final{padding:54px 0 58px}
  .fresh-final .fresh-kicker{font-size:15px}
  .fresh-final h2{font-size:clamp(36px,10vw,42px)}
}